A new product on Amazon received a one-star negative review just after it was put on the shelves. How to save it?
When many novice friends just started their Amazon FBA, they received one-star negative reviews not long after sending the goods. As a result, orders dropped sharply and even no orders were issued. How should we deal with this situation?
Let me share with you five solutions
First, if the negative review is a spoof from a competitor, then we have to contact customer service to apply for deletion; the logic of judging whether a negative review is a spoof by a competitor can be considered from two dimensions.
- Is the evaluation given by the other party reasonable? For example, the other party describes that your product has a certain problem, but this problem cannot exist in our product. It is most likely a spoof by a competitor.
- Check the account of the buyer who left the negative review to see if there is anything wrong with it. Check its profile page to see if it is suspected of fraud, and whether it is someone else’s self-supported fraud account; if so, In this case, there is a high probability that you have encountered a competitor pranking you. In this case, you can also directly contact customer service to apply for deletion.
In addition to this problem, what if you are really unlucky and encounter a genuine one-star negative review?
Second split: If our product has many sub-units, we can split the sub-units that have received bad reviews. Our remaining products will not have negative reviews and will not be affected.
Third merger: We can also merge. For example, there is another product of the same type in my store that already has a lot of reviews; then I can directly merge the new product with negative reviews into the same old product. . After putting them together, after new products come back with good reviews and the bad reviews are diluted, I will take them out and sell them separately. This method can also solve this problem.
In addition to splitting and merging, which can effectively avoid the negative impact of bad reviews, we can also use other means to dilute bad reviews. Perhaps what everyone can easily think of is illegal operations such as brushing orders. But now Amazon is very strict about this type of operation, and there is a risk of account closure.
Fourth. Thinking along this line of thinking, since it is to dilute negative reviews, there must be a compliant way to obtain reviews.
- Amazon Vine evaluation. If we encounter negative reviews on our new product in the early stage, we can apply for Vine evaluation. When the Vine evaluation comments come back, we can dilute the negative reviews. However, the Vine evaluation time may take about a month and a half before there will be reviews one after another. return.
- Invite reviews. As long as the delivery time is within 5 days to 30 days, we can directly invite reviews in the backend with one click. We will invite reviews with one click, and the email system will automatically send it to the customer. Send an email inviting reviews, and this email is an official Amazon template and we cannot edit it.
In this case, if the customer receives the email, they may leave us a review, which can increase our review rate to a certain extent. So if the product has sold dozens or hundreds of orders before receiving a bad review, if you use this method, the possibility of inviting a few reviews back is relatively high, and the difference can be diluted to a certain extent. evaluation to achieve the purpose of solving the problem.
The above are several commonly used solutions for the negative reviews of our new products in the early stage. I hope they will be helpful to everyone.
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