5 Tools to Optimize Amazon Listing Keywords
Unlike Google, Amazon does not have keyword research tools. However, like Google, it has an autocomplete feature.
Here are five third-party keyword tools that pull out Amazon’s autocomplete suggestions. Amazon’s autocomplete dropdown lists keyword variations, such as “space heater” as an example.
Helium 10
Helium 10 focuses on optimizing Amazon and Walmart listings. Enter a seed term and the tool will list long-tail and related keywords with the following metrics:
Search volume and trends.
Number of competing products.
“Magnet IQ Score,” the ratio of search volume divided by the number of competing products. The higher the score, the more opportunities there are.
“Title Density,” the number of products on the first page of search results that contain a query term, indicates how many products are optimized for that keyword and thus indicates ranking opportunities.
The tool also provides keyword cluster analysis, identifying common long-tail modifiers for a given term. (View screenshot.)
Helium 10 does not offer a free plan or trial and costs $39 per month.
AMZ Suggestion Expander
AMZ Suggestion Expander is a Chrome extension that expands Amazon’s autocomplete dropdowns based on an initial query. It generates a long-tail keyword list with pre and post modifiers.
Clicking on any keyword in the drop-down list will trigger a new search. Users can download the full list of these recommendations.
AMZ recommends that the extender is free. Priced at $9.97, it increases search volume per keyword and ad spend per click.
SellerApp
SellerApp is a free Chrome extension that expands queries when searching on Amazon or on the extension icon in the toolbar. To generate keyword suggestions, select a market country and query expansion method – Alphabet or Number.
Then export the entire list to a CSV file and use spreadsheet filters to identify keyword groups to refine products or categories.
Ahrefs
Ahrefs offers a free Amazon keyword tool with no signup or payment required. The tool extracts 100 keyword variations based on Amazon’s autocomplete feature (from the seed terms).
Ahrefs is the only tool I know of that provides free search volume data for every keyword.
Keyword Tool Dominator
Dominator pulls autocomplete results from multiple platforms, including Google, YouTube, and Amazon.
To use the tool, set a mode—”Broad,” “Precise,” or “Normal”—each of which generates different recommendations.
“Broad” extracts suggestions with seed terms in the middle of phrases.
“Exact” limits suggestions to those starting with the seed term.
“Normal” includes both.
Users can filter recommendations by market country and sector (e.g. “Appliances,” “Automotive Parts”) as well as modifiers and word count (including exclusions). Download the entire suggestion list or a filtered version.
Keyword Tool Dominator pricing starts at $9 per month. There is no free version or trial version.
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