What are the benefits of adding a UPC to your eBay listing?
eBay says that once sellers add UPC to their listings, they can gain a number of benefits, including:
Increased exposure – Sellers who use product identifiers can obtain better positions in Best Match (eBay’s search ranking rules) and get more sales opportunities;
Rank higher in search engines – Listings with product identifiers will rank higher in search engines such as Google, Bing and Yahoo;
Fill out listing information faster – linking to the eBay catalog means sellers can instantly access data to populate listings without having to manually enter information;
Price Trend Alert – When the price is lower than the prevailing pricing, listings assigned product identifiers will automatically receive trend price alerts;
Better pricing advice – eBay can provide pricing guidance to help sellers compete and stay profitable;
Categorize similar listings – Similar to Amazon’s Buy Box, eBay’s Our Pick function can group search results. All listings for the same product will be placed under one search results page and product page. When the buyer clicks “Buy It Now” ” (Buy Now) one of the sellers is selected to complete the transaction.
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