What is the charm of eMAG platform?
According to data released by the National Bureau of Statistics of Romania, Romania’s online sales in 2018 totaled approximately 3.5 billion euros, a year-on-year increase of 30%, ranking first in the EU for the second consecutive year; average daily sales reached 10 million euros, with market potential huge.
In Romania, the most popular e-commerce platform is Romania’s local e-commerce eMAG. How to judge whether eMAG is suitable for sellers? The above are all external factors. Let’s take a look at the internal factors of this platform to see if it has development potential.
- Willing to invest and spend money
eMAG was established in 2001 and has continued to invest in technical services for more than 20 years. eMAG plans to invest RON 3.2 billion by 2024. Today, eMAG’s business covers the Romanian, Bulgarian and Hungarian markets, with a product sold every 1.2 seconds and more than 80 million monthly visits.
In 2022, eMAG has become the most valuable brand enterprise in Romania and the first e-commerce enterprise to occupy the first place in the brand finance ranking.
- Strong strength and not afraid of “running away”
Do you think eMAG is just an online e-commerce platform? In fact, it is a group industry, 79.74% of which is held by the South African fund NASPERS. It not only has its own offline physical stores, but also has its own logistics platform, takeout platform, fresh food supermarket, fashion platform, etc. The strength cannot be underestimated.
- Rapid development and large traffic
As the number one platform in Romania, Bulgaria and Hungary, eMAG is the first choice for sellers to enter the Central and Eastern European markets. According to channelengine, more than 45 million people visit eMAG every month, including 31.5 million in Romania alone. At the same time, eMAG understands the demands of consumers very well, and integrates the service functions of takeout, logistics, supermarkets, clothing and other platforms with Genius members on the eMAG platform. That is, as long as you become a Genius member, you can enjoy the membership preferential policies of all its brands. .
- There are few Chinese sellers and little competition.
eMAG really started to attract investment last year. Currently, there are less than 1,000 sellers in China, and the categories on the platform are not very complete, making it very suitable for sellers to settle in. Whether you are a shopper or a boutique seller, as long as you have a good insight into the market, you can succeed on the eMAG platform.
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